Paramodel is an artist unit formed in 2001 by Yasuhiko Hayashi and Yusuke Nakano. Their title is essentially a manifesto in sum – fusing the words “Paradise”, “Paradox”, and “Model”, the portmanteau also plays upon the Japanese word “puramodel” (toy plastic dioramas).
This series of sculptures show the perfect merger discovered between TOMY toy cars, plastic food models used by restaurants, and the dishes accompanying those cuisines. Four carry enticing plastic sushi models, while another four carry Chinese food models. Strapped down to the toy cars, the plastic foods are readily docked onto the very dishes which would be used in their consumption. Yet, the cars cannot budge from the perimeter of the dish; the food cannot be consumed; and the viewer recognizes the paradox in having the exact collection of items needed for transporting food onto the table and into our mouths – and yet, not being able to perform either function. Costs US$270 a pop at Azito.