The Cool Hunter is indeed cool. Those of you in the design world would know them as one of the ‘go to’ site for all things creative, cool, thoughtful, innovative and original. They have just released Access Agency, an entity in creating highly original, transformational, yet eminently practical and results-oriented strategies for companies to stage the kinds of offline brand experiences that will increase the economic value of their offering. First up is McFancy, an upmarket temporary McDonald’s store that launches at Fashion Weeks 2010 around the globe. McFancy is part art installation, gathering spot and, of course, a restaurant that offers a traditional McDonald’s menu but packaged in a way that makes a playful yet stylish nod to the lifestyle of the highly desirable, influential consumers that attend Fashion Weeks.

All McFancy images created by Amy Moss from Eat Drink Chic and photographed by Marija Ikovic.