El Designo is an environmentally conscious design studio located in Edmonton, Alberta Canada. They design anything from logos to corporate identities to (in this instance) packaging for Lather Bee Rich Soap Company. Since authenticity is the guiding principle in all of Lather Bee Rich’s creations, the ingredients used are all natural, not synthesized or chemical. The soap is made using authentic recipes from the 1920s and for each of the six scents, names and photos of the soapmaker’s actual ancestors were incorporated: Blazing Betty, Corky’s Cute Patoote, Dapper Dan, Dollface Darla, Lusty Lu-Lu and Papa Bob. Tin was used for the packaging because not only does it lend authentic credibility to the design, it is a strong environmental choice for the 21st century. and is recyclable.

Lather Bee Rich