mimijumi was founded by two psychiatrists and an industrial designer with the goal of creating new products that will revolutionize the parenting process. Its first product, the Very Hungry bottle was conceived to closely mimic the breastfeeding experience with the colour, form and texture of the nipple resembling the appearance of a mother’s breast. The bottle is made from BPA-free plastic and the nipple is made from medical grade silicon to ensure safety and comfort. Available across the US from Dec.