Clever little packaging idea for Audiovox EarBudeez by JDA Inc which won the 2009 Gold Pentawards. Audiovox found that customers choose their earbuds like a fashion accessory and packaging is key to their choice. JDA developed the EarBudeez series as personalities with the earbuds as eyes in different positions to convey attitudes and emotions. I love that each and every one of them have names.

Bodie

Bodie

Emo

Emo

Jay D

Jay D

Jill

Jill

Rojo

Rojo

Jane

Jane

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