Absolut Flavor of the Tropics is the first limited-edition flavour from Absolut to be launched exclusively in the global travel retail sector. It will be released in Europe and the Americas in January, then throughout rest of the world in February. Flavor of the Tropics has a succulent tropical flavour and is rich with the natural sweetness of orange, mango, lychee and melon, with notes of pineapple and berries. Bottle design by Williams Murray Hamm, a leading packaging design agency in the UK.

Absolut is also celebrating its 30th year of collaboration with creative minds. The collaboration with the arts started with Andy Warhol painting the first art ad for Absolut. Today, the Absolut Art Collection comprises more than 800 pieces by artists such as Keith Haring, Damien Hirst and Louise Bourgeois. For the first time ever, the entire collection is now gathered in Sweden where it will get its permanent home at the new Historical Museum of Wine and Spirits. While celebrating its creative history, Absolut Vodka also announces its next collaborating partner – American filmmaker Spike Jonze.